MA'AM, STEP AWAY FROM THE SUFFERING

Got your own business?

Then networking and getting out there is a non-negotiable part of your agenda. Knowing this, a few years ago I set out to a women’s entrepreneur event – super casual at a pub in midtown Toronto. I was all excited to get inspired. “I’m gonna put myself out there and it’s gonna be awesome!” I told myself. I didn’t know anybody in the group, just the one woman who invited me. I figured sometimes that is when you actually have the best time at an event - no expectations, no preconceived notions, just a willingness to connect with others.

I DISAPPEARED. HERE'S WHY.

It has been about 9 months since I last wrote a blog post. I kinda fell off the map. I pushed me coaching business aside and here is why.

In April of 2018 I accepted a freelance Art Director gig which involved a heavy commute and long hours. From the get go, I knew it would be insane. I was warned by people who knew the inside scoop. I also had that gut feeling that yup, this is gonna be a gong show.

Know your VALUE

Some years I tend to be a HUGE reader, and some years I tend to only get through a handful of books. This year, I am on an official reading binge. I cannot seem to get enough words into me - via reading actual books and also by listening to audiobooks. And whoa, have I have stumbled across some good ones.

One of the best in my 2018 pile is Knowing Your Value by Mika Brzezinski. It was excellent. LOVED it. Not only does she share her own harrowing story of moving up the ranks in the television business, but she covers the stories of other business mavens such as Sheryl Sandberg and Susie Orman. This book does not serve up fluffy, happy-go-lucky, just ‘put-your-mind-to-it’ stories. No, this book goes into the nitty gritty of negotiation, career strategy and rising up to your potential even when everyone else is trying desperately to bring you down. It is meaty goodness served up with a side of brass tactics.

You know more than you think you know

A few weeks ago I wrote the story of The Chicken Sticker where I shared a funny story about getting over the fear of charging potentially 'too much' for your services. I hope it inspires you to let that self-sabotaging story go because, as the story explains, someone, somewhere paid thousands of dollars for me to design a stupid sticker for $1 off a pack of chicken.

Another important self-sabotaging story to let go of is, "I don't know enough".

The Chicken Sticker

Happy 2018!

I know we are a month in already, but I'm just not the kinda person that goes all cray-cray excited at the beginning of the New Year. I like to ease into the year and see what goals feel right, and think about what I really want to focus on. I’m slowlying crystallizing my vision for the year and let me tell you, it will be #highvibe!!

With that in mind, today I thought I would share with you a short and kinda funny story about charging clients for our services. Funny stories raise your vibe instantly!

CHARGE MORE

This past Sunday I got schooled in some business basics.

One of my ongoing freelance gigs is quite unusual - I design and create presentation boards for an Interior Designer, Annie, who designs for upscale retirement homes. The process looks like this: after Annie has selected all of the fabrics and materials she wants to use in a home (which can be dozens), I help her pitch the look and feel to the client by creating large boards that tell a visual story of the new home. I spend hours cutting fabric with pinking shears, gluing wallpaper samples, adding pieces of wood or laminate, layering them together, adding custom-designed labels, and mulling over how the materials should flow together so it is completely clear how everything will fit together visually. I have been designing these boards for over 20 years after my teenage boyfriend suggested his mom - Annie - hire me for one of her projects. Decades later, we still work together, and rather seamlessly, too.

A lesson in patience

feel like I have been saying this for-ev-ah, but my new ebook, Million Dollar Brands: 6 Secrets to Building Your Empire, is almost here. July 31st is the official launch date! 

This ebook began last fall when I knew entrepreneurs needed a clear, easy-to-understand guide to branding. I wanted to create my own version of a Branding 101 book, distilled down to a quick but super valuable read. I know it will help so many biz owners power up their branding game. So why the delay??

MILLION DOLLAR BRANDS

I have been writing, writing, and writing! And it is longer than expected!

Ever wonder what it takes to make your brand look like a million bucks? And generate millions of bucks? Then this content is for you.

This new ebook training book will help you achieve CLARITY with your brand, along with super simple practical tips you can actually execute. It is part of my MARKABEE MAP 1:1 coaching program that launches in January!

MAKE 2017 AMAZEBALLS

Want to start 2017 with a kick-ass brand and a company that generates more revenue?

My signature 4-week MARKABEE MAP program will get you there. And I want to work with you 1:1. No group distractions. Just you and moi. We will cover everything from brand strategy to social media, and how to find clients you love. PLUS lots of freebies including a new ebook I have written - hot of the press, my brave friends.

MA'AM, STEP AWAY FROM THE SUFFERING

Got your own business?

Then networking and getting out there is a non-negotiable part of your agenda. Knowing this, a few years ago I set out to a women’s entrepreneur event – super casual at a pub in midtown Toronto. I was all excited to get inspired. “I’m gonna put myself out there and it’s gonna be awesome!” I told myself. I didn’t know anybody in the group, just the one woman who invited me. I figured sometimes that is when you actually have the best time at an event - no expectations, no preconceived notions, just a willingness to connect with others.

At the time, I went to this event I really didn’t know what to do with my design business.

I'M NOT FLUFFY

For those of you struggling with your niche, this one is for you. I believe you can position yourself for mega success with the right brand strategy. The trick is to really OWN who and what you are. This is a fun, true story just to serve as a reminder. Enjoy!

Recently I asked a friend – let’s call her Rita - if she was still thinking about becoming a yoga teacher. Her reply? ‘Oh, no, I’m not ‘fluffy’ enough to be a yoga teacher.’

Say what now?