Freelancing VS a Steady PaychECK - Part 3 The REAL REASON I WENT BACK TO A DAY JOB IN 2016

Hello Brave Ones,

This Part 1 in a three part series. A new part will be posted every Wednesday.

Today I thought I would share some (hopefully) practical insight for Creatives + Designers who are wrestling with a big and impactful career decision: Should I freelance and increase my freedom, or go for the secure, steady paycheque?

Freelancing VS a Steady PaychECK - Part 2 MY FIVE BIGGEST TAKEAWAYS

Hello Brave Ones,

This is follow up to Part 1 which you can find here.

I wanted to share more about my personal design career experience, so here are 5 of my biggest takeaways from both Freelancing and having a Steady Paycheque. Also, keep reading below to find out which company was the absolute worst to work for. Someone must have slipped me some truth serum today!

Freelancing VS a Steady Paycheck - Part 1 The Pros and Cons

Hello Brave Ones,

This Part 1 in a three part series. A new part will be posted every Wednesday.

Today I thought I would share some (hopefully) practical insight for Creatives + Designers who are wrestling with a big and impactful career decision: Should I freelance and increase my freedom, or go for the secure, steady paycheque?

FAVE BOOKS - PART 2

As promised, sharing 3 more of my fave books with you. I have been diving into personal development books since the age of 13. I’ve always been fascinated by human behaviour - both mine and that of others - and I found myself in the ‘weirdo’ section of the bookstore at a very young age.

MA'AM, STEP AWAY FROM THE SUFFERING

Got your own business?

Then networking and getting out there is a non-negotiable part of your agenda. Knowing this, a few years ago I set out to a women’s entrepreneur event – super casual at a pub in midtown Toronto. I was all excited to get inspired. “I’m gonna put myself out there and it’s gonna be awesome!” I told myself. I didn’t know anybody in the group, just the one woman who invited me. I figured sometimes that is when you actually have the best time at an event - no expectations, no preconceived notions, just a willingness to connect with others.

I DISAPPEARED. HERE'S WHY.

It has been about 9 months since I last wrote a blog post. I kinda fell off the map. I pushed me coaching business aside and here is why.

In April of 2018 I accepted a freelance Art Director gig which involved a heavy commute and long hours. From the get go, I knew it would be insane. I was warned by people who knew the inside scoop. I also had that gut feeling that yup, this is gonna be a gong show.

You know more than you think you know

A few weeks ago I wrote the story of The Chicken Sticker where I shared a funny story about getting over the fear of charging potentially 'too much' for your services. I hope it inspires you to let that self-sabotaging story go because, as the story explains, someone, somewhere paid thousands of dollars for me to design a stupid sticker for $1 off a pack of chicken.

Another important self-sabotaging story to let go of is, "I don't know enough".

Keeping fonts fab

Lately I have been asked a ton of questions about fonts and how it they can support a brand, so here is a tidbit to help your brand shine. Of course, fonts alone do not make a brand, but great typography can absolutely help to create a brand that is engaging and inspiring. And 100% profesh.

And while it is sooooo fun to play with fonts and there are thousands of really amazing ones out there, but I’m putting you on strict typography diet. You need a maximum of two fonts to effectively design all of your branding elements (business card, postcards, website, etc.). Remember, with every font you also have bold and italic options for adding emphasis, so you are not as limited as you might think.

The Chicken Sticker

Happy 2018!

I know we are a month in already, but I'm just not the kinda person that goes all cray-cray excited at the beginning of the New Year. I like to ease into the year and see what goals feel right, and think about what I really want to focus on. I’m slowlying crystallizing my vision for the year and let me tell you, it will be #highvibe!!

With that in mind, today I thought I would share with you a short and kinda funny story about charging clients for our services. Funny stories raise your vibe instantly!

HELLO, GOAL SETTING. I DON'T HATE YOU ANYMORE. OR MY LIFE.

As we come to the end of 2017, many of us are planning our 2018 and wondering how we can make it an awesome year.

While I do not obsess over New Year's resolutions, I do indeed set goals at the beginning of each year. I write down a list of realistic but challenging, attainable goals.

And this year, while it had some serious challenges (our rescue dog endured a health crisis that rocked me and my husband to the core, and my mom is now officially with a form of dementia), I am definitely TEAM 2017.

Why?

When to rebrand

So you have a business.

And that business is doing okaaaay, but not really as awesome as you would like it to be. And - le sigh - every time you look at your website or business card you feel something just 'isn't right'.

Sooooo.... is it time for a rebrand?

Well, let's first define rebrand. A rebrand is creating an entirely new look for your business, with new messaging as well. This includes a new logo, graphics, website, photography, copy, and a fab new marketing strategy. It can be a Big. Effing. Deal.

Meanwhile, you can also do a refresh.

YOUR BRAND PROMISE

Hello Brave Ones,

I wanted to get back to some branding basics, so here is some juicy stuff for you!

When creating a brand for a product or service, I believe you must have three ducks in a row.

Together these 'ducks' are crucial to brand development and will formulate your Brand Promise. Your Brand Promise is simply what you have promised to give to your client or customer when they purchase your product or service.

When developing your Brand Promise, here are the three 'ducks' - and they all start with P.

CHARGE MORE

This past Sunday I got schooled in some business basics.

One of my ongoing freelance gigs is quite unusual - I design and create presentation boards for an Interior Designer, Annie, who designs for upscale retirement homes. The process looks like this: after Annie has selected all of the fabrics and materials she wants to use in a home (which can be dozens), I help her pitch the look and feel to the client by creating large boards that tell a visual story of the new home. I spend hours cutting fabric with pinking shears, gluing wallpaper samples, adding pieces of wood or laminate, layering them together, adding custom-designed labels, and mulling over how the materials should flow together so it is completely clear how everything will fit together visually. I have been designing these boards for over 20 years after my teenage boyfriend suggested his mom - Annie - hire me for one of her projects. Decades later, we still work together, and rather seamlessly, too.

THE BUSINESS OF BUSINESS CARDS

Some people think business cards are dead. I could not disagree more.

We live n a world of high-tech digital platforms and supersonic hype, there is still one traditional piece of promotional material every entrepreneur must have:

The business card.

Humble and small, simple but mighty, the business card is here to stay. And you need to know how to make it work for you. Just because you can quickly design and order cards online, doesn’t mean the task should be taken lightly.

A lesson in patience

feel like I have been saying this for-ev-ah, but my new ebook, Million Dollar Brands: 6 Secrets to Building Your Empire, is almost here. July 31st is the official launch date! 

This ebook began last fall when I knew entrepreneurs needed a clear, easy-to-understand guide to branding. I wanted to create my own version of a Branding 101 book, distilled down to a quick but super valuable read. I know it will help so many biz owners power up their branding game. So why the delay??

Time for me to get brave

Hello, Mavens!

It has been a while... I'm excited to connect with you all again.

2017 started off with a bang, but not the good kind. More on that another time, but I can say with relief and joy that my doggie Dolly is healing (yes, miracles do happen) and I'm getting back on track with my business. I kinda got hit with a tornado, but I'm alive and well and things are GOOD.

My big announcement I want to share is that…

MILLION DOLLAR BRANDS

I have been writing, writing, and writing! And it is longer than expected!

Ever wonder what it takes to make your brand look like a million bucks? And generate millions of bucks? Then this content is for you.

This new ebook training book will help you achieve CLARITY with your brand, along with super simple practical tips you can actually execute. It is part of my MARKABEE MAP 1:1 coaching program that launches in January!

MAKE 2017 AMAZEBALLS

Want to start 2017 with a kick-ass brand and a company that generates more revenue?

My signature 4-week MARKABEE MAP program will get you there. And I want to work with you 1:1. No group distractions. Just you and moi. We will cover everything from brand strategy to social media, and how to find clients you love. PLUS lots of freebies including a new ebook I have written - hot of the press, my brave friends.

DON'T BE SQUARE

This is an excerpt from my ebook CREATE BUSINESS CARDS THAT FIRE YOU UP (AND SCORE CLIENTS)

Although you may be tempted to ditch the standard size and go for something original – a square, or even a circle, I encourage you to ask WHY you want to do that. Just to be ‘different’ or ‘creative’? That isn’t a good enough reason. There are other ways to make your card stand out from the pack. Odd sizes can be awkward to file in your wallet or business card holder and appear gimmicky. They can also be hugely more expensive to produce.