Nothing is Expensive

Full disclaimer - I am not a financial guru.

But I do consider myself a mindset maven.

I believe your thoughts become your feelings, which create your reality.

I believe what you you think about all the time shows up in your life. Especially when you add an emotional charge to it.

I believe if you spend time thinking about what you DON’T want, that crap will manifest into your life faster than you can say, “Get that crap away from me.”

And so, for that reason, I believe it is imperative that one word be completely banned from your life:


If you are someone who complains all the time that things are expensive, then chances are you are frustrated with your financial situation.

Because every single time you say something is ‘expensive’, what you are actually saying is, “I can’t afford that”.

And every time you say, “I can’t afford that”, you are repelling abundance and all things good from coming into your life.

You are telling the universe that yup, I am poor and can’t have that. Even if that isn’t at all true on paper.

You will never be a SuperMaven if you see things as expensive vs cheap.

Never, ever, ever say something is expensive.

Because it isn’t.

Every item has a monetary amount attached to it, and it is not expensive or cheap or fair. It just is.

Whether you choose to spend money on it is another matter. It depends if the product or service has enough value in it for you to fork over the cash.

See how you can shift the mindset around it?

When I see a $250 bottle of wine, I don’t ever say, “Whoa, that is expensive!". I just choose not to buy it. Because it doesn’t hold enough value for me to spend that quantity of money on it. It doesn't bring me a lot of joy. I am very happy with my $15 bottles of pinot prigio (the one with the dachshund on the label).

But someone else - like a sommelier - might find a ton of happiness in that $250 bottle. They might feel totally fulfilled and excited with the purchase because it is of true value to them. If they hand over the cash with joy, then it is a win win situation.

Saying something is expensive is, for many, a hard habit to break. I believe this is because many of us have a deep-seeded need to remain poor (poor people are more altruistic and who doesn’t want to be like Mother Teresa?! MT was totally rich btw), and it helps us bond with the masses.

Here is a simple trick to combat that negative reflex reaction of claiming something is expensive.

Instead of responding with “That is too expensive!” every time you pick up something with a fat sticker price, just say:

“Wow, isn’t that interesting”.

Approach it with curiosity.

Curiosity has a more positive charge, and it doesn’t suggest you can’t have it, or deserve it.

Saying, “Isn’t that interesting” also removes all judgement from the situation. And money loves to gravitate towards a judgement free zone, mavens!

This will create a HUGE shift in your money mindset.

I literally shudder every time someone says something is expensive. It simply isn’t true.

Try banning expensive from your vocabulary for a month and see how much better you feel. Don’t be surprised if more cash finds its way to you, too.

To your brave success,


You know more than you think you know

A few weeks ago I wrote the story of The Chicken Sticker where I shared a funny story about getting over the fear of charging potentially 'too much' for your services. I hope it inspires you to let that self-sabotaging story go because, as the story explains, someone, somewhere paid thousands of dollars for me to design a stupid sticker for $1 off a pack of chicken.

Another important self-sabotaging story to let go of is, "I don't know enough".

I feel very confident declaring that yes, 98% of the time you do know enough. You know more than you think you know. Think back - were you ever in a situation you thought was waaaaaay above your abilities and you wrangled through and pulled it off like a champ? I am hearing a 'hells ya!'

For me, I always remember the time I almost worked for one of the big Canadian banks. About 8 years ago, the Royal Bank of Canada used to have a niche financial leg of their business with its own sub-brand, RBC Dexia, and a recruiter put me forward for a Senior Graphic Designer role. While I wasn't jazzed about working somewhere so corporate, the job paid 90k/year and had all the fun trappings of a bank job - great benefits, decent hours, a Starbucks right in the building. And as my husband was still pursuing a music career and only working part-time, it made sense to go for some decent cash and not worry about hustling my own entrepreneurial career at the same time. 

So I get dressed up in my best bank-appropriate outfit (cream blouse, black wide-leg pants, sensible heels), tuck my portfolio under my arm and head to the tall glassy RBC building downtown for my first interview.

It was intense. This was a serious company and a serious role. The people who interviewed me, while very nice, were serious. One guy got especially excited to point out a spacing error on my resume. Oops. Shoot. Not the best kinda mistake to make when you are supposed to be a detail-oriented designer. Nonetheless, the interview went well. I got called for a second, so I went.

This time, I started to freak out a bit. The panel interviewing me - I think there were three people, all men - started to go on and on about complex illustration skills, conceptual talent, visual data management and I don't know what the eff else. It all started to sound just TOO MUCH, TOO HARD and beyond my level of expertise. I started to crumble. No way could I do this job and I feared maybe they knew it, too.

At one point, one of the interviewers  - let's call him Alex - asked me if I would like to see some printed samples of what they were talking about, so I could get an idea of the work they produced. I said yes, of course, and prepared myself to feel totally incompetent among these bad-ass banker gurus.

I was led to a back storage room where there were thousands of RBC Dexia brochures and annual reports etc... Alex picks one up and proceeds to talk about it with grand reverence and painstakingly analyzes its conceptual brilliance and the technical skills used to execute this masterpiece.

It was at this moment I literally tried not to laugh. I was so overcome with relief and laughter at the same time I knew if I tried to speak I would sound like I was choking. So I just kept nodding and murmuring "mmm, ok, uh-huh, mmmm!"

This is what was actually going through my mind: 

"Is this really happening? Are you effing KIDDING MEEEEE?? This is a boring, typical bank brochure (though admittedly, a nicer one than most) with an illustration of a PAPER AIRPLANE on it and he thinks this is cerebral, complex stuff? He/they made it sound so HARD and complicated... And THIS is what they were talking about the whole time? I am going to need some Bailey's in my Starbucks. Pronto."

After this initial mental rant, my brain changed gears and went here:

"OMGeee Alana you are such an idiot sometimes. Once again, you assume everything is so goddam hard and out of reach and you set yourself up for failure. You think everyone is better than you, smarter than you and then hello, here is proof that they are not. They are just normal corporate folk doing a normal corporate job that you can TOTALLY handle. Get your shit together and stop worrying so much."

Indeed, I had so built up the job in my head, and had so torn down my self-worth and expertise, I allowed myself to be totally overwhelmed with insecurity. I allowed myself to be intimidated and then I waivered in my worth. Not my proudest moment.

In the end, I didn't get the job. There was a weird moment in the interview process (made it to a third phone interview) where I knew in my gut it just wasn't going to happen. I think it went to a guy who already worked for RBC, but really, I almost didn't care. Ironically, even though I didn't get the job, I came away with bolstered self-esteem. I knew - I REALLY knew in my bones - I could do the job. And do it well. I was good enough, smart enough and knew enough to pull it off. For that reason alone, I was super grateful I went through the somewhat gruelling interview/recruitment process. I often think back to this experience when I am overcome with moments of doubt, and it does seem to magically snap me back to a positive headspace. A great example of how seemingly crappy past experiences teach us amazing lessons down the line.

And yes, while there are times we go beyond our comfort zone and end up completely out of our depth and we fail - I have a good blog post brewing about that topic! - most of the time, we are able to step up to the plate and Rock the Casbah.

I know more than I think I know.

YOU know more than you think you know.

WE know more than we think we know. 

Keep growing, keep learning, keep stretching yourself - but don't slow down out of a fear you need to know more before you can do more. You will only know more once you DO more, so just go out there and get it done.

To your brave success,

Keeping fonts fab

Lately I have been asked a ton of questions about fonts and how it they can support a brand, so here is a tidbit to help your brand shine. Of course, fonts alone do not make a brand, but great typography can absolutely help to create a brand that is engaging and inspiring. And 100% profesh.

And while it is sooooo fun to play with fonts and there are thousands of really amazing ones out there, but I’m putting you on strict typography diet. You need a maximum of two fonts to effectively design all of your branding elements (business card, postcards, website, etc.). Remember, with every font you also have bold and italic options for adding emphasis, so you are not as limited as you might think.

When choosing your two fonts, always select typefaces that are in visual contrast with one another. For example, mix a sans serif font (like Helvetica, Gills Sans, or Proxima) with a serif font (like Garamond, Baskerville, or Lora). Or use a sans serif font with a script font (ie: Monterey, Embassy, or Edwardian Script). This is a tried and true formula and will enable you to keep your designs engaging without being busy or overwhelming. The more contrast you have between your two fonts, the better your engagement and legibility.

In addition, choose clean, simple fonts. Legibility trumps aesthetics - always. Also, remember to think about people who may be visually impaired and make your type as easy to read as possible. Accessibility is a big issue these days, especially in web design, and as many people as possible should be able to read your content.

And one last note: do NOT decide to throw in a random font unless it is for a one-off specific program or product that is short lived and needs its own mini identity. Keep it simple when it comes to design and surprise! The rest of your life feels a little simpler, too.

To your brave success,


The Chicken Sticker

Happy 2018!

I know we are a month in already, but I'm just not the kinda person that goes all cray-cray excited at the beginning of the New Year. I like to ease into the year and see what goals feel right, and think about what I really want to focus on. I’m slowlying crystallizing my vision for the year and let me tell you, it will be #highvibe!!

With that in mind, today I thought I would share with you a short and kinda funny story about charging clients for our services. Funny stories raise your vibe instantly!

All of us at some point wonder if we are charging too much or too little. And as we power up into Supermavens, charging more and earning more, we can waiver with pangs of insecurity. There inevitably is a moment of “Crap, this feels a little uncomfortable. Can I really charge that much?” I, too, have those moments.

But then I remember the chicken sticker.

Years ago I worked at a design studio that specialized in food packaging. One of the clients was a mainstream grocery company so many of the projects were food related. I really had no interest in food packaging or design (I’m a vegetarian so I’m grossed out by many food products), but the job paid well and my co-workers were great. It was a paycheck and I tried to make the best of it. Le sigh.

One day a small project got handed to me one day by the Account Manager and she just rolled her eyes as she briefed me. I was to design a $1 off sticker to go on Family Packs of raw chicken meat. You know the stickers I’m talking about? They are usually red and yellow and super ugly and loud so they get your attention. We call them violator stickers in the industry because they are designed to ‘violate’ the package so you can’t miss it.

Anyway, I thought this would take me about three hours - max. It was going to be small and simple, and the grocery chain already had a look and feel for their pricing stickers so I wasn’t re-inventing the wheel here.

Well, the whole project - I will spare you the total yawn-inducing details - took about 20 hours. 20 HOURS. After a billion ridiculous client changes and back and forth emails it was a total of 20 hours of billable time.

This particular agency charged the client $180/hr for the services of me and those on the team (referred to as a ‘blended rate’).

20 x $180 = $3600.

So someone somewhere approved a bill of $3600 for a frickin’ $1 off chicken sticker. I kid you not.

And while yes, this bill was going to a large corporation, there still had to be someone that looked at the invoice and said “Yup, $3600 for a chicken sticker, that sounds about right”... W. T. F. I really want to know what the ROI on this damn sticker was, btw.

So if you ever wonder “Can I really charge that?”, remember the chicken sticker. Someone was willing to pay a company $3200 for a stupid sticker.

Just how did the company get away with this? They had built a very strong relationship with the client. They were gifted sales people. They hustled. They probably lied too, so don’t do that! My point is, you can never say “Oh, no one will pay that for such and such” because it is not true. You just have to find the ones who value what you have to offer. They are out there, I promise.

To your brave succes,