I’m a Creative and a Coach and I can help you ditch struggle. I can help you find joy, discover your best creative path, and make more money.

How do I know this? Because I’ve been there, done that, bought the T-shirt and complained to everyone who would listen about it!

But that was then, this is now. And now I am totally aware of the behaviours that sabotaged both my career and my life. As a result, I don’t fall down the rabbit hole of suffering and (most days) I feel fulfilled, confident and in alignment.

I have a dream creative job, am passionate about my coaching and know how to play to my strengths in an authentic way.

Coaching is the best tool for anyone who is seeking to engage in new behaviours.

New behaviours = new life.

Ready for something different? Something better?



  • You are a designer or creative struggling to find a career path that you feel good about (I work with both 9-5ers and entrepreneurs).

    I work with all amazing creatives putting themselves out there including Graphic Designers, Photographers, Etsy store owners, Brand Consultants, Artists, Textile Designers, Interior Designers, Creative Writers

  • You know deep down that you have it in you to succeed, but you can’t get past some serious blocks. And you maybe don’t even know what those blocks are.

  • You feel nauseous at the fact that you are not living up to your potential.

  • You embrace mindset work and things a little bit 'woo woo'. You know energy is where it's at.

working with alana IS definitely NOT FOR YOU IF:

  • You want a quick fix or magical potion.

  • You don’t ever want to talk about money. Part of my coaching is looking at how to make more money so you can feel great and give back.

  • You are not open to constructive feedback. Chances are if we talking, then we got some questionable things to fix!

  • You are not realllllly sure you want to change your life just yet. You are comfortable keeping your same habits, thoughts and behaviour.

  • You always quit when the going gets tough (actually, I can help you with that!). But seriously, you may feel uncomfortable at times and frustrated. I get it - been there done that. Trust me, it is worth it.