I CAN'T HELP MYSELF

I have always been driven to propel people towards success – whatever that means to them.

With a background as an art director, graphic designer, project manager, creative services expert, and business owner I’m hard-wired to solve problems.

Combine that with my passion for personal development and well, I’m addicted to moving people forward. I want people to succeed and I can see exactly what they need to do, and how they need to do it – sans that frantic, dark panicky feeling in the pit of your stomach.


A LITTLE MORE ABOUT ME

FIRST PAID GIG AS A CREATIVE

I was 15 yrs old. It was an 8 ft long flow chart for a business consultant. Hand drawn with a black Sharpie and ruler on vellum paper. It took over my parent’s entire dining room. To this day, I still have no idea what that chart was all about. I do remember, however, wondering why it had to be so crazy complicated. I knew there was no way anyone was really going to understand it (despite my beautifully executed venn diagrams). Complicated visuals do not make you look smart, they just confuse your audience.

MY DESIGN CAREER HAS BEEN A JOURNEY

Following training at the Ontario College of Art and Design where I specialized in packaging design, I worked in many stressful, fast-paced design studios, cool ad agencies and corporate organizations. I’ve worked both in-house and client side building multi million dollar brands, and I also own my own freelance design studio (see my portfolio here).

I’ve had some good jobs/clients, some great jobs/clients, and some awful jobs/clients that left me crying in my car at lunch time. These horrible jobs/clients also contributed to panic attacks so severe I often had to go to hospital. I have lived through oh-so-many shitstorms and come out the other side (with the help of a ton of personal development work and talented coaches - thank you to them all!). Currently I am the Creative Manager at a prestige cosmetic company in Toronto and I feel gratitude every day for finally finding a career - and a way of living - that brings me joy.

My portfolio includes work for: City of Mississauga, Harlequin Enterprises, JUNO Awards, Umbra, Rogers Publishing (Flare magazine, Walmart, Marketing Magazine), Agreement Express, Sobeys, Jamie Oliver for Canada, Burnbrae Farms, Mood Media, pure+simple.ca, HSBC Bank Canada and many results-driven entrepreneurs such as dolcidifranci.com.

SCHOOL IS COOL

I was a graphic design + marketing instructor at the post-secondary level for over ten years. As someone addicted to learning, I was completely in my element. I thrived on delivering knowledge that could transform the students’ careers and boost their confidence at such a key time in their lives. I learned the value of exchanging ideas and the impact of being given the right tools to move forward.

{Fun fact: I once had a student named ‘Hollywood’. Yup.}

MY INFLUENCERS

I gotta lotta love for Sir Richard Branson, Victoria Brown (co-founder of BigThink.com), Marie Forleo, Suze Orman, Todd Herman, Brené Brown, and I am ob-sessed with Jen Sincero.

MY MANTRA

Fortune favours the brave.

WHAT I WANT FOR YOU

I want you to see possibilities. I want you to see that not only is there waayyyy more out there, but there is way more within you than you see now.


WHAT I AM

  • A creative expert.

  • A business, personal development and success coach.

  • A master of brainstorming.

  • 100% transparent. You will have access to all of my creative strategies, design expertise and network of experts from my 20 years of building a successful creative career.

WHAT I AM NOT

  • A financial guru or planner. While I can offer advice as to how to plan your creative branding budget, I do not replace the expert money handlers in your life.

  • A therapist or counselor.

  • A replacement for any medical advice.

  • A perfect person who lives a perfect life.