Hello Brave Ones,
I wanted to get back to some branding basics, so here is some juicy stuff for you!
When creating a brand for a product or service, I believe you must have three ducks in a row.
Together these 'ducks' are crucial to brand development and will formulate your Brand Promise. Your Brand Promise is simply what you have promised to give to your client or customer when they purchase your product or service.
When developing your Brand Promise, here are the three 'ducks' - and they all start with P.