training

Keeping fonts fab

Lately I have been asked a ton of questions about fonts and how it they can support a brand, so here is a tidbit to help your brand shine. Of course, fonts alone do not make a brand, but great typography can absolutely help to create a brand that is engaging and inspiring. And 100% profesh.

And while it is sooooo fun to play with fonts and there are thousands of really amazing ones out there, but I’m putting you on strict typography diet. You need a maximum of two fonts to effectively design all of your branding elements (business card, postcards, website, etc.). Remember, with every font you also have bold and italic options for adding emphasis, so you are not as limited as you might think.

MILLION DOLLAR BRANDS

I have been writing, writing, and writing! And it is longer than expected!

Ever wonder what it takes to make your brand look like a million bucks? And generate millions of bucks? Then this content is for you.

This new ebook training book will help you achieve CLARITY with your brand, along with super simple practical tips you can actually execute. It is part of my MARKABEE MAP 1:1 coaching program that launches in January!

DON'T BE SQUARE

This is an excerpt from my ebook CREATE BUSINESS CARDS THAT FIRE YOU UP (AND SCORE CLIENTS)

Although you may be tempted to ditch the standard size and go for something original – a square, or even a circle, I encourage you to ask WHY you want to do that. Just to be ‘different’ or ‘creative’? That isn’t a good enough reason. There are other ways to make your card stand out from the pack. Odd sizes can be awkward to file in your wallet or business card holder and appear gimmicky. They can also be hugely more expensive to produce.

WHAT IS BRANDING?

Let’s get back to basics, shall we?

Most people think a logo is a brand. A logo, on its own, is not a brand. It can be part of the foundation, but a logo alone does not tell your entire company story.

A brand is actually what other people perceive to be what your company stands for, and how it makes them feel. It can be a correct perception or a skewed perception. It is up to you, and the creative team you work with, as to how you tell your brand story.

CHOOSE A BUSINESS NAME YOU LOVE :: PART 2 OF 2

2017 UPDATE! I have since decided to change my company name to my actual name, Alana Ruoso. Oh, the irony! But read on to see how I worked through this process. And check out this blog post here where I announced the name change officially.

In PART 1 we looked at what happens when a client is stuck coming up with a name for their business that they LOVE.

Today in PART 2 I’m going to tackle the second most common obstacle I see with clients and the company name game - they can’t stand their existing name and they don’t know what to do.

A NEW GOLD STANDARD

Want branding that says ‘rich’, ‘money’, ‘glam’ and ‘luxe’?

Got a product or service that you know is going to make people money, and you just can’t wait to see your clients take it all to the bank?

Then chances are you’re thinking you want to go for the gold in your branding – a gold metallic look applied to fonts, borders and more. Oh, and gold ribbons floating across each web page! You want people to see your shiny brand and think of dazzling coins, jewelry and big bars of the good stuff.