When it comes to designing a logo, it is really easy to get caught up in selecting colours (Teal or turquoise?? Or maybe we need to do cobalt. Yesssss, cobalt! No, emerald green…) Ultimately, when you focus on logo colour right out of the gate, you end up losing sight of what is important – the actual design of the logo. The typography. The positive and negative space. The look and feel. The message.
Here is a secret –