entrepreneur

MA'AM, STEP AWAY FROM THE SUFFERING

Got your own business?

Then networking and getting out there is a non-negotiable part of your agenda. Knowing this, a few years ago I set out to a women’s entrepreneur event – super casual at a pub in midtown Toronto. I was all excited to get inspired. “I’m gonna put myself out there and it’s gonna be awesome!” I told myself. I didn’t know anybody in the group, just the one woman who invited me. I figured sometimes that is when you actually have the best time at an event - no expectations, no preconceived notions, just a willingness to connect with others.

Keeping fonts fab

Lately I have been asked a ton of questions about fonts and how it they can support a brand, so here is a tidbit to help your brand shine. Of course, fonts alone do not make a brand, but great typography can absolutely help to create a brand that is engaging and inspiring. And 100% profesh.

And while it is sooooo fun to play with fonts and there are thousands of really amazing ones out there, but I’m putting you on strict typography diet. You need a maximum of two fonts to effectively design all of your branding elements (business card, postcards, website, etc.). Remember, with every font you also have bold and italic options for adding emphasis, so you are not as limited as you might think.

YOUR BRAND PROMISE

Hello Brave Ones,

I wanted to get back to some branding basics, so here is some juicy stuff for you!

When creating a brand for a product or service, I believe you must have three ducks in a row.

Together these 'ducks' are crucial to brand development and will formulate your Brand Promise. Your Brand Promise is simply what you have promised to give to your client or customer when they purchase your product or service.

When developing your Brand Promise, here are the three 'ducks' - and they all start with P.

THE BUSINESS OF BUSINESS CARDS

Some people think business cards are dead. I could not disagree more.

We live n a world of high-tech digital platforms and supersonic hype, there is still one traditional piece of promotional material every entrepreneur must have:

The business card.

Humble and small, simple but mighty, the business card is here to stay. And you need to know how to make it work for you. Just because you can quickly design and order cards online, doesn’t mean the task should be taken lightly.

CHOOSE A BUSINESS NAME YOU LOVE :: PART 2 OF 2

2017 UPDATE! I have since decided to change my company name to my actual name, Alana Ruoso. Oh, the irony! But read on to see how I worked through this process. And check out this blog post here where I announced the name change officially.

In PART 1 we looked at what happens when a client is stuck coming up with a name for their business that they LOVE.

Today in PART 2 I’m going to tackle the second most common obstacle I see with clients and the company name game - they can’t stand their existing name and they don’t know what to do.

CHOOSE A BUSINESS NAME YOU LOVE :: PART 1 OF 2

2017 UPDATE! I have since decided to change my company name to my actual name, Alana Ruoso. Oh, the irony! But read on to see how I worked through this process. And check out this blog post here where I announced the name change officially.

When it comes to choosing a name for your business, here are the two obstacles I see most often:

1.  The client can’t come up with a name they love.
2. The client feels stuck with an existing company name that they detest.

MA'AM, STEP AWAY FROM THE SUFFERING

Got your own business?

Then networking and getting out there is a non-negotiable part of your agenda. Knowing this, a few years ago I set out to a women’s entrepreneur event – super casual at a pub in midtown Toronto. I was all excited to get inspired. “I’m gonna put myself out there and it’s gonna be awesome!” I told myself. I didn’t know anybody in the group, just the one woman who invited me. I figured sometimes that is when you actually have the best time at an event - no expectations, no preconceived notions, just a willingness to connect with others.

At the time, I went to this event I really didn’t know what to do with my design business.

PLEASE, NO AUTOGRAPHS

Here is a post I recently wrote on using your signature as your logo. If you are in brand development mode, this post is for you! Many peeps might not agree with me at all, but this is my design story and I'm sticking to it :) What do you think - yes or no or mayyyyybe? (Post is a longer read so grab your coffee for this one).

While your logo is not your brand – it is one component of it – you will always need to begin with a great logo in order to get your fab visual identity rolling.