2017 UPDATE! I have since decided to change my company name to my actual name, Alana Ruoso. Oh, the irony! But read on to see how I worked through this process. And check out this blog post here where I announced the name change officially.
In PART 1 we looked at what happens when a client is stuck coming up with a name for their business that they LOVE.
Today in PART 2 I’m going to tackle the second most common obstacle I see with clients and the company name game - they can’t stand their existing name and they don’t know what to do.