Want branding that says ‘rich’, ‘money’, ‘glam’ and ‘luxe’?
Got a product or service that you know is going to make people money, and you just can’t wait to see your clients take it all to the bank?
Then chances are you’re thinking you want to go for the gold in your branding – a gold metallic look applied to fonts, borders and more. Oh, and gold ribbons floating across each web page! You want people to see your shiny brand and think of dazzling coins, jewelry and big bars of the good stuff.
When it comes to designing a logo, it is really easy to get caught up in selecting colours (Teal or turquoise?? Or maybe we need to do cobalt. Yesssss, cobalt! No, emerald green…) Ultimately, when you focus on logo colour right out of the gate, you end up losing sight of what is important – the actual design of the logo. The typography. The positive and negative space. The look and feel. The message.
Here is a secret –