business cards

THE BUSINESS OF BUSINESS CARDS

Some people think business cards are dead. I could not disagree more.

We live n a world of high-tech digital platforms and supersonic hype, there is still one traditional piece of promotional material every entrepreneur must have:

The business card.

Humble and small, simple but mighty, the business card is here to stay. And you need to know how to make it work for you. Just because you can quickly design and order cards online, doesn’t mean the task should be taken lightly.

DON'T BE SQUARE

This is an excerpt from my ebook CREATE BUSINESS CARDS THAT FIRE YOU UP (AND SCORE CLIENTS)

Although you may be tempted to ditch the standard size and go for something original – a square, or even a circle, I encourage you to ask WHY you want to do that. Just to be ‘different’ or ‘creative’? That isn’t a good enough reason. There are other ways to make your card stand out from the pack. Odd sizes can be awkward to file in your wallet or business card holder and appear gimmicky. They can also be hugely more expensive to produce.