business

When to rebrand

So you have a business.

And that business is doing okaaaay, but not really as awesome as you would like it to be. And - le sigh - every time you look at your website or business card you feel something just 'isn't right'.

Sooooo.... is it time for a rebrand?

Well, let's first define rebrand. A rebrand is creating an entirely new look for your business, with new messaging as well. This includes a new logo, graphics, website, photography, copy, and a fab new marketing strategy. It can be a Big. Effing. Deal.

Meanwhile, you can also do a refresh.

YOUR BRAND PROMISE

Hello Brave Ones,

I wanted to get back to some branding basics, so here is some juicy stuff for you!

When creating a brand for a product or service, I believe you must have three ducks in a row.

Together these 'ducks' are crucial to brand development and will formulate your Brand Promise. Your Brand Promise is simply what you have promised to give to your client or customer when they purchase your product or service.

When developing your Brand Promise, here are the three 'ducks' - and they all start with P.

CHARGE MORE

This past Sunday I got schooled in some business basics.

One of my ongoing freelance gigs is quite unusual - I design and create presentation boards for an Interior Designer, Annie, who designs for upscale retirement homes. The process looks like this: after Annie has selected all of the fabrics and materials she wants to use in a home (which can be dozens), I help her pitch the look and feel to the client by creating large boards that tell a visual story of the new home. I spend hours cutting fabric with pinking shears, gluing wallpaper samples, adding pieces of wood or laminate, layering them together, adding custom-designed labels, and mulling over how the materials should flow together so it is completely clear how everything will fit together visually. I have been designing these boards for over 20 years after my teenage boyfriend suggested his mom - Annie - hire me for one of her projects. Decades later, we still work together, and rather seamlessly, too.

A lesson in patience

feel like I have been saying this for-ev-ah, but my new ebook, Million Dollar Brands: 6 Secrets to Building Your Empire, is almost here. July 31st is the official launch date! 

This ebook began last fall when I knew entrepreneurs needed a clear, easy-to-understand guide to branding. I wanted to create my own version of a Branding 101 book, distilled down to a quick but super valuable read. I know it will help so many biz owners power up their branding game. So why the delay??

Time for me to get brave

Hello, Mavens!

It has been a while... I'm excited to connect with you all again.

2017 started off with a bang, but not the good kind. More on that another time, but I can say with relief and joy that my doggie Dolly is healing (yes, miracles do happen) and I'm getting back on track with my business. I kinda got hit with a tornado, but I'm alive and well and things are GOOD.

My big announcement I want to share is that…

MAKE 2017 AMAZEBALLS

Want to start 2017 with a kick-ass brand and a company that generates more revenue?

My signature 4-week MARKABEE MAP program will get you there. And I want to work with you 1:1. No group distractions. Just you and moi. We will cover everything from brand strategy to social media, and how to find clients you love. PLUS lots of freebies including a new ebook I have written - hot of the press, my brave friends.

DON'T BE SQUARE

This is an excerpt from my ebook CREATE BUSINESS CARDS THAT FIRE YOU UP (AND SCORE CLIENTS)

Although you may be tempted to ditch the standard size and go for something original – a square, or even a circle, I encourage you to ask WHY you want to do that. Just to be ‘different’ or ‘creative’? That isn’t a good enough reason. There are other ways to make your card stand out from the pack. Odd sizes can be awkward to file in your wallet or business card holder and appear gimmicky. They can also be hugely more expensive to produce.

WHAT IS BRANDING?

Let’s get back to basics, shall we?

Most people think a logo is a brand. A logo, on its own, is not a brand. It can be part of the foundation, but a logo alone does not tell your entire company story.

A brand is actually what other people perceive to be what your company stands for, and how it makes them feel. It can be a correct perception or a skewed perception. It is up to you, and the creative team you work with, as to how you tell your brand story.

CHOOSE A BUSINESS NAME YOU LOVE :: PART 1 OF 2

2017 UPDATE! I have since decided to change my company name to my actual name, Alana Ruoso. Oh, the irony! But read on to see how I worked through this process. And check out this blog post here where I announced the name change officially.

When it comes to choosing a name for your business, here are the two obstacles I see most often:

1.  The client can’t come up with a name they love.
2. The client feels stuck with an existing company name that they detest.

A NEW GOLD STANDARD

Want branding that says ‘rich’, ‘money’, ‘glam’ and ‘luxe’?

Got a product or service that you know is going to make people money, and you just can’t wait to see your clients take it all to the bank?

Then chances are you’re thinking you want to go for the gold in your branding – a gold metallic look applied to fonts, borders and more. Oh, and gold ribbons floating across each web page! You want people to see your shiny brand and think of dazzling coins, jewelry and big bars of the good stuff.

PLEASE, NO AUTOGRAPHS

Here is a post I recently wrote on using your signature as your logo. If you are in brand development mode, this post is for you! Many peeps might not agree with me at all, but this is my design story and I'm sticking to it :) What do you think - yes or no or mayyyyybe? (Post is a longer read so grab your coffee for this one).

While your logo is not your brand – it is one component of it – you will always need to begin with a great logo in order to get your fab visual identity rolling.

I'M NOT FLUFFY

For those of you struggling with your niche, this one is for you. I believe you can position yourself for mega success with the right brand strategy. The trick is to really OWN who and what you are. This is a fun, true story just to serve as a reminder. Enjoy!

Recently I asked a friend – let’s call her Rita - if she was still thinking about becoming a yoga teacher. Her reply? ‘Oh, no, I’m not ‘fluffy’ enough to be a yoga teacher.’

Say what now?