DON'T BE SQUARE

This is an excerpt from my ebook CREATE BUSINESS CARDS THAT FIRE YOU UP (AND SCORE CLIENTS)

Although you may be tempted to ditch the standard size and go for something original – a square, or even a circle, I encourage you to ask WHY you want to do that. Just to be ‘different’ or ‘creative’? That isn’t a good enough reason. There are other ways to make your card stand out from the pack. Odd sizes can be awkward to file in your wallet or business card holder and appear gimmicky. They can also be hugely more expensive to produce.

Square business cards, which are popular these days, can easily get lost in the shuffle. They are physically small and while unusual, they have a recessive presence. Reserve these quirky, cutesy kind of cards to accompany product packaging (think Etsy shop). 

Instead of trying to be all wacky with the shape of your card, put your efforts into where it counts – strong graphics, fonts and colours. Communicate the awesomeness of your company with the tried and true tips that follow in the chapters that follow.